1. Purpose born from pain
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2013 loss → 2014 launch. After a high-risk pregnancy ended tragically, Monique sought healing in haircare experimentation. Grief-fueled prayers and Melvin’s constant encouragement birthed Mielle Organics.
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Habakkuk 2:2 in action. Monique wrote every product idea in a journal, prayed over it and moved—turning “kitchen mixes” into a multimillion-dollar SKU line.
Take-home: your greatest business idea may hide inside your darkest valley. Document it, pray on it, move.
2. Couple goals = ego-free zones
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Clear roles, shared vision. Melvin handles strategy, finance and brand storytelling; Monique spearheads product innovation and consumer trust. Both keep God–family–business in that order.
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Confidence over competition. Melvin’s mantra: “A confident man celebrates his wife’s spotlight.” Monique echoes: “Submission works when your husband leads right.”
3. Why they partnered with Procter & Gamble
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Global reach: P&G’s supply-chain muscle means textured-hair consumers overseas finally get Mielle on shelves.
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Mission alignment: The P&G team includes senior Black executives; brand DNA and philanthropic pillars remain intact.
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Community multiplier: Bigger budgets fuel scholarships, creator collaborations and Black-led agency hires (see their latest commercial).
Myth-buster: Black ownership ≠ only path to Black wealth. Strategic exits can funnel resources back into the community—if leaders stay intentional.
4. Raising daughters in the boardroom
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Presence over presents. From 12-hour track meets to brand shoots, Mia & Mackenzie travel with mom and dad, witnessing entrepreneurship up close.
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Normalized excellence. Exposure to diverse C-suites, investors and creatives embeds “wealth creation is normal” in their worldview.
5. Leadership lessons from President Omar G.
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Lift as you climb. Mentor emerging founders; hire Black creatives; fund nonprofits—because success is rented and “the rent is due daily.”
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Brand health = shelf health. For aspiring beauty founders eyeing partnerships, focus on productivity, clear equity (who’s it for & why), and scalable innovation.
6. New initiatives to watch
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April 15 = “Glory in Your Story Day.” Mielle will dedicate all socials to consumers’ hair-journey testimonies—timed with Monique’s debut book.
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The Glory in Your Story (releases Apr 15). A blueprint for transforming pain into purpose, packed with journal prompts, faith practices and business pivots.
Quick-fire takeaways
Pillar |
Action Step |
Faith |
Journal your vision; pray, then execute. |
Marriage & business |
Define lanes, kill egos, keep date nights. |
Community wealth |
Buy Black and build alliances; both routes create jobs. |
Parenting |
Let kids witness work, not just results. |
Exit strategy |
Seek partners that scale impact without erasing culture. |